Anna Price, Golden Price Media
Use Case: Agency Restructuring & Revenue Scaling for Boutique Social Media Management
Client: Anna, Owner of Golden Price Media
Industry: Social Media Management & SEO for Gulf Coast Small Businesses
Scope: Complete Business Intensive (6-Sessions + 30-Day Implementation Support
Website: goldenpricemedia.com
Overview
Anna runs Golden Price Media, a boutique social media management and SEO agency serving local small businesses along the Gulf Coast. Despite having strong client relationships and delivering incredible results (clients saying "I wouldn't have made it through without you"), Anna was stuck at $4,500/month revenue—underpricing her services, over-delivering for clients, and heading toward burnout.
Her biggest challenges:
👉 Underpriced packages ($450-$600) that didn't reflect her premium value
👉 "My area can't afford this" mindset blocking revenue growth
👉 Zero online visibility despite being a marketing expert
👉 No lead generation system beyond word-of-mouth referrals
👉 Manual processes eating 60+ hours per week
👉 One "pain in the ass" client at $400/month draining her energy
👉 Fear of hiring preventing her from scaling
We delivered a 6-session intensive that didn't just teach strategy—we built every system, template, and automation she needed to scale to $10K months within 90 days.
Services Provided
💰 Offer Suite Restructuring & Premium Positioning
👉 Restructured pricing from underpriced packages ($450-$600) to premium three-tier system ($600/$850/$1,200)
👉 Addressed "my area can't afford this" scarcity mindset
👉 Created premium positioning strategy leveraging SEO expertise as competitive advantage
👉 Reframed boutique approach and in-person content creation as exclusive premium services
👉 Developed "partnership positioning" vs. "just social media management"
📞 Sales Process & Pricing Confidence
👉 Built discovery call framework with specific scripts and objection handling
👉 Created standardized proposal templates for HoneyBook with three-tier pricing presentation
👉 Developed responses to common price objections ("too expensive," "can find cheaper")
👉 Coached through offboarding underpriced "OG client" paying only $400/month
👉 Implemented "pause after stating your price" strategy for closing confidence
🧲 Automated Client Attraction System
👉 Designed lead magnet: 30-Day Social Media Content Calendar + Local Business SEO Checklist
👉 Created 7-email welcome/nurture sequence for Flowdesk
👉 Built referral system with email templates and incentive structure to activate existing client network
👉 Developed local marketing tactics leveraging Facebook and Gulf Coast presence
👉 Created Facebook marketing strategy focused on local business groups
📱 Marketing Implementation & Brand Positioning
👉 Created content pillar strategy (30% expertise/30% community/30% results/10% personal)
👉 Addressed Anna's resistance to online visibility ("I hate being online")
👉 Developed content batching system aligned with existing client visit schedule
👉 Set up content calendar framework with 50+ post ideas
👉 Created caption templates for each content pillar
👉 Facebook profile optimization checklist
👉 Built strategy for capturing content during client visits (no extra time needed)
⚙️ Backend Systems & Scaling Infrastructure
👉 Optimized HoneyBook workflows (proposal follow-ups, client onboarding automation)
👉 Created three-week and three-month check-in automation sequences
👉 Built testimonial collection system integrated into client workflow
👉 Created SOP framework and VA Playbook template
👉 Developed hiring roadmap for first Virtual Assistant (not marketing assistant)
👉 Established that VA should handle backend tasks while Anna focuses on strategy
👉 Created time audit process to identify delegation opportunities
👉 SOP tracking spreadsheet with 10 sample SOPs
👉 VA onboarding checklist
🎯 90-Day Action Plan & Implementation Support
👉 Created month-by-month breakdown (November: foundation, December: growth, January: scale)
👉 Established daily, weekly, and monthly non-negotiables
👉 30-day Slack support with weekly Friday check-ins
👉 Real-time troubleshooting during implementation
👉 Accountability for consistent execution
Results
Immediate Wins (First 30 Days)
✅ Signed first client at new $600 pricing with zero price resistance
✅ Second client at $600 ready to sign (almost doubled her pricing overnight)
✅ First discovery call within 48 hours of consistent Facebook posting
✅ Successfully offboarded $400/month "pain in the ass" client (mutual agreement)
✅ Revenue increased from $4,500 to $4,875 in first month with two new clients pending
✅ Website design inquiry from Facebook group referral
✅ Filmed three months of content in one day during client visit
✅ Found her first VA hire at $18/hour eager to support
Systems & Infrastructure Built
✅ Complete HoneyBook automation workflows (proposal follow-ups, onboarding sequences, testimonial requests)
✅ 7-email nurture sequence in Flowdesk
✅ 30-Day Social Media Content Calendar + SEO Checklist lead magnet
✅ Referral system with email templates and incentive structure
✅ Content calendar system with 4-week planning framework
✅ Discovery call framework with scripts and objection handling
✅ VA Playbook template with company values, communication standards, tools guide
✅ SOP tracking system and 10 sample SOPs
✅ 90-day action plan with clear milestones
Projected Results (90 Days)
✅ $10,000+ monthly revenue (from starting $4,500)
✅ 12-14 clients at new pricing tiers with focus on $850 middle package
✅ 2 website design clients per month as additional revenue stream
✅ 8-10 qualified inquiries per month from referral system and Facebook strategy
✅ First VA hired and trained handling backend operations
✅ 15-20 hours per week reclaimed from automation and delegation
✅ Consistent content presence positioning her as local expert
Key Mindset Shifts Achieved
✅ Pricing confidence: From competing on price to positioning as premium boutique agency
✅ Scarcity to abundance: From "my area can't afford this" to "I'm not charging enough"
✅ Visibility breakthrough: From "I hate being online" to consistent Facebook posting
✅ Hiring strategy: VA first (not marketing assistant) to preserve her strategic advantage
✅ Content creation: Leveraging existing client work vs. creating extra content time
✅ Scaling philosophy: Systematize backend, not client-facing boutique approach
Tools Used
🛠️ HoneyBook | Flowdesk | Facebook | Canva | Google Workspace | Notion/Trello/Asana
What Made This Transformation Possible
Anna's Unique Challenge
Despite being incredibly talented (clients literally said "I wouldn't have made it through without you"), Anna was charging $450-$600 for packages that should have been $1,200+. Her "my area can't afford this" mindset was keeping her trapped at $4,500/month while working 60+ hours per week.
She had one "pain in the ass" client paying $400/month who was draining her energy, and she was terrified of hiring help because she didn't want to "lose control" of her boutique approach.
Our Approach
Instead of just teaching theory, we built every single system, template, and automation during our sessions together. Anna left each call with concrete deliverables and clear next steps. We worked ON her business during our time together, not just talked about it.
We addressed both the tactical (pricing, proposals, automation) and the psychological (scarcity mindset, visibility resistance, hiring fears) blocks holding her back.
Most importantly, we helped her see that her SEO expertise, in-person content creation, and local relationships weren't weaknesses—they were her competitive advantages worth premium pricing.
The Result
Within 30 days, Anna had signed her first client at the new pricing with zero resistance, had another ready to sign, got her first discovery call from consistent posting, and successfully offboarded the client who was draining her energy.
She went from drowning in manual work to having scalable systems that run whether she's filming content for clients or finally taking a day off. She went from "I can't charge more" to "I probably should have priced even higher."
What the Client Said
Before working together:
"I knew I needed to get scalability and needed to have someone just walk me through and hold my hand step-by-step on what I needed to do."
During the intensive:
"The pricing shift slash mindset shift of like being the affordable option to like the luxury premium boutique—that's been huge. And then actually doing it for yourself because you know it works."
About the results:
"I feel great, honestly. It's just a matter of the baby steps to implementing everything to make my life easier. I can already see the fruits of this. Little did I know that I could have been making $200 more per month per client, literally just like... yeah."
On what she'd tell someone on the fence:
"You have a unique value proposition that not everyone offers if they're hiring a business coach, where you actually will still implement things after the fact. And it's obviously worth it to have that because essentially it can be taken off your plate and it's obviously a huge return even within three weeks."
— Anna, Owner of Golden Price Media
Interested in Results Like These?
From underpricing to premium positioning, from burnout to scalable systems, from "my area can't afford this" to clients paying $600-$1,200 without hesitation—we help agency owners and service providers build the infrastructure that supports sustainable growth.
Whether you need someone to restructure your entire business model or want systems that actually work during real life (not just perfect conditions), we create the strategy and implementation support that lets you scale without sacrificing your boutique approach.
