Candace Stone Health

Use Case: Content Marketing and Social Media Management for Candace Stone Health

Client: Candace Stone Health, Integrative Nutrition Health Coach
Industry: Health Coaching
Scope: Digital Marketing, Content Marketing Services, Social Media Management & Organic Growth
Website: https://candacestone.com
Social Media Links: Instagram, Facebook, TikTok, YouTube

Overview

Candace Stone is a certified Integrative Nutrition Health Coach who helps women manage IBS and digestive issues with a holistic, non-restrictive approach. She needed support growing her Instagram presence with compelling, educational content that aligned with her brand voice and drove meaningful engagement with both existing followers and new audiences.

Our goal was to increase visibility, engagement, and ultimately, conversions to her services by leveraging Reels and Stories as the primary tools for growth and connection.

Services Provided

🚀 Content Marketing Services (January 2023-Present)

Content Marketing | Social Media Management | Organic Growth Strategy

Strategic content planning tailored to her niche (gut health turned wellness + longevity)
Script writing & caption optimization using value-based messaging
Trending audio and format research for Reels
Repurposing content to all other major platforms
Hashtag strategy targeting niche gut health & wellness audiences
Engagement strategy to improve follower relationships
Weekly performance analysis to inform data-driven pivots

Results:
Timeframe: January 29 – February 27

Reels Performance:
- Top video reached 2,223 views organically (Feb 19)
- 3 Reels crossed 1,000+ views organically
- Majority of engagement came from Followers (73.6%), confirming high relevance and loyalty
- Reels accounted for 55.8% of all content engagement
Engagement Metrics:
- Total interactions: 194
  - 96 Likes, 34 Saves, 13 Comments, 5 Shares
- Top Reels (Feb 18, 10, 27) collectively received 30+ likes and consistent saves—strong signals of content value
Profile Growth:
- Profile visits increased by +17% from previous period
- Overall profile activity up by +15.1%
Traffic to Website:
- 12 external link taps (slightly down, but consistent with video-heavy strategy)