Use Case: Digital & Content Marketing, Funnel Optimization, and Podcast Support for The Authentic Sales Coach

Use Case: Instagram Content Strategy & Social Media Management
Client: Veena Ramaswamy, Career Coach
Industry: Career Coaching / Personal Development
Scope: Instagram Strategy, Social Media Content Creation, Caption Writing, Storytelling

https://www.instagram.com/beyoutifullyempower/

Overview

Veena wanted to expand her digital presence beyond LinkedIn, her primary platform, and build visibility on Instagram. As a career coach, her goal was to share relatable, inspiring content that reflected her values and attracted individuals looking for authentic career growth.

Our team partnered with her to create a comprehensive Instagram content strategy — including content pillars, branded posts, and storytelling captions designed to connect with her audience.


Services Provided

📱 Instagram Content Strategy

  • Developed brand-specific content pillars around authenticity, adaptability, and career growth.

  • Created post templates for consistent visual identity.

  • Built a posting plan to align with her coaching offers.

📝 Content Creation & Caption Writing

  • Designed branded carousel graphics + social posts (samples attached).

  • Wrote captions that tied personal stories to coaching principles.

  • Crafted storytelling-based content to inspire engagement and action.

🚀 Social Media Best Practices & Coaching

  • Guided Veena on audience engagement strategies.

  • Delivered recommendations for cross-promoting her content with LinkedIn.


Results

✔️ Established a professional Instagram presence aligned with her brand
✔️ Delivered a library of posts + captions that resonated with her target audience
✔️ Created a repeatable strategy Veena could implement or hand off to a team in the future
✔️ Positioned her to repurpose content across LinkedIn (her primary platform)


Tools Used

🛠️ Airtable | Canva


What the Client Said


Sample Work

Interested in Results Like These?

Whether you need a short-term strategy boost or full-scale content management, our team builds systems and content that align with your business goals.

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