Urwah Kamran
Use Case: Digital & Content Marketing, Funnel Optimization, and Podcast Support for The Authentic Sales Coach
Use Case: Instagram Content Strategy, Social Media Presence Development
Client: Urwah Kamran, Business Coach (The Limitless Scale)
Industry: Business Coaching / Leadership Development
Scope: Instagram Strategy, Content Creation, Caption Writing, Storytelling, Weekly Reels, Stories
https://www.instagram.com/thelimitlessscale/
https://thelimitlessscale.com/
Overview
Urwah wanted to expand her coaching brand beyond Facebook and establish a strong, professional presence on Instagram. As a business coach focused on leadership and scaling businesses, her content needed to highlight authority, values, and practical strategies while also showcasing her personality and brand ethos.
Our team developed her Instagram strategy from the ground up, creating branded graphics, caption frameworks, weekly posting schedules, reels, and story prompts that brought her thought leadership to life.
Services Provided
📱 Instagram Presence Development
Planned and designed a branded Instagram feed aligned with her coaching values: integrity, communication, growth.
Built content pillars around leadership, team building, systems, and mindset.
Created Canva-branded graphics + carousels (samples attached).
📝 Content Planning & Creation
Developed weekly posting calendars (static posts, carousels, reels, stories).
Wrote captions that tied real-world coaching lessons to relatable business challenges.
Crafted storytelling content to humanize her brand and connect with her audience.
🎥 Reels & Stories Strategy
Designed weekly reels with trending sounds + branded covers.
Story prompts included: motivational clips, leadership polls, team-building tips, and interactive CTAs.
Repurposed training-style content (e.g., Trello tutorials) into short-form Instagram reels.
Results
✔️ Established a professional Instagram presence that aligned with her brand values
✔️ Delivered a full content library (graphics, captions, reels, story templates)
✔️ Positioned Urwah to repurpose content across platforms for ongoing visibility
✔️ Created a repeatable strategy framework she could continue even after our project ended
Tools Used
🛠️ Airtable | Canva | Google Docs
Sample Work
Interested in Results Like These?
Whether you need a brand-new social media presence or a content strategy that ties back to your offers, our team builds systems and content that highlight your authority and connect with your audience.
